Qualification Criteria for New Business OpportunitiesQualification Criteria for New Business OpportunitiesEvaluate and rate key criteria to help qualify new clients and projects

I am a brutally honest consultant that provides business advice to creative teams. I offer customized solutions on the best way to run and manage your business. I am a fast-talker, a designer by degree, a frequently requested speaker, an avid reader, a trend-spotter, and your advocate. I love what I do and who I work with.

Upcoming Events see more

Evolve Symposium

Tackle the most critical, relevant, and timely business issues

October 22-23, 2015
register: eventbrite.com

A two-day event for principals of graphic design firms focused on essential business practices including: business models and staffing strategies, new business development and positioning, client and project management strategies, qualifying clients, and proposal writing and additional pricing (including a much loved pricing workshop).

Skillshare Online Class

Take the Pain out of Proposals & Pricing: Think, Simplify and Engage

register: skillshare.com

This online class for emerging designers will teach you the steps to pre-qualifying clients, defining objectives, communicating project parameters and impactful ways to customize your proposals.

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Qualifying Clients

Emily Cohen, a veteran design business consultant and sought out speaker at top design conferences, discusses how to best qualify new clients and how to identify warning signs that they may not be a good fit for your design business.

Emily's expertise in proposal writing, new business, and strategy has been essential to our growth as a studio. We couldn't imagine running our business without her. If only she could grow a giant beard.
— Jason Kernevich, Principal + Creative Director, The Heads of State, Philadelphia, PA

Emily is a ruthless, whip-cracking disciplinarian of a design business consultant. And I mean that with infinite admiration and love. She’s done wonders for Volume.
— Eric Heiman, Partner, Volume Inc., San Francisco, CA

With Emily’s guidance, we were able to lay a solid foundation for future improvements that we continue to build on today.
— Randy J. Hunt, Creative Director, Etsy, NY

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