I call myself a “brutally honest” business consultant. I speak it, or in this case, I write it as I see it and experience it. As an individual, a consultant, and a speaker, I have a style and personality that people either love or hate. My book, appropriately titled Brutally Honest: No Bullshit Strategies To Evolve Your Creative Business, is going to make you feel the same way. It is a reflection of my own personality and approach, which is straightforward, concise, and honest. So, be prepared.
Brutally Honest is chock full of advice, insights, best business practices, and actionable strategies as well as 20 compelling, real-world case studies from other creative professionals. Critical business challenges explored and addressed in this book include: positioning & specialization, marketing, case studies, new business development, strategies for qualifying new clients, pricing, retainers, proposals, contracts, organizational structures, staff management, client & project management, creative briefs, and industry trends. Unlike many other professional practice books for our industry, Brutally Honest is designed for visual learners (like us!) and includes colorful, illuminating information graphics, checklists, as well as short, impactful, and insightful sound bites and quick wins.