Over the years, I’ve developed many great presentations and workshops that I’ve presented to conferences and organizations, large and small, across the United States as well as Canada and the UK. My topics are customized for the following specific target audiences:
- › established small to mid-size design firms (great for AIGA events)
- › principals, project and account managers
- › in-house corporate and institutional teams
- Client Interaction Roles–from
Presentation Topics download here
Best Practices Any Design Firm Should Know
(most popular topic!)
This session highlights the best top business practices on a broad range of topics such as: business models, staffing, pricing, client and project management, and new business development.
Creating Winning New Business Presentations
This session outlines the step-by-step process in planning, organizing, and running a successful in-person new business presentation including: ways to engage with your client, how to avoid common pitfalls, and the best ways to talk about and present both your work and your firm.
Case Studies *
This session covers the ideal framework for successful case studies including an exploration of various formats and different value-based metrics that can be used to demonstrate your design team’s worth.
You Just Don’t Understand: Managing Creatives in a Left Brain Culture *
This session helps teams understand the behavioral and personality differences between left- and right-brain types and will provide best-practice strategies on how to better communicate, work with, and manage each individual in the team.
Stronger Leadership, Stronger Business:
Staffing and Managing Your Team for Success *
This session explores inspirational, organizational, and management systems and structures that ensure a motivated and dedicated team and better optimize creativity, profitability, and operational efficiency.
Effective Proposal and Pricing Strategies
This session provides insight and expertise on writing winning proposals and creating smart pricing strategies that help you get paid what you are worth.
Advanced Proposal & Pricing Strategies
This session focuses on more advanced insights and important (yet sometimes subtle) strategies and techniques that will improve how you write, present, and negotiate proposals and fees.
Pursuing and Qualifying Clients
This session provides tips and tools for better qualifying prospects and identifying opportunities to ensure they are the right fit for your team and firm.
Managing Projects and Clients for High Impact *
This session focuses on common project and client management challenges and explores key communication tools and strategies that build and nurture long-term, mutually rewarding client relationships.
Managing Different Generations and Behavioral Types *
The session discusses well-known generational and behavioral types and identifies ways to customize management and organization strategies to best leverage each type’s unique characteristics and needs.
Must Have Clauses for Creative Contracts
This session focuses on why contracts should not be written by lawyers and highlights important, yet unexpected and often overlooked, clauses that all contracts must have.
Aligning Expectations and Measuring Results *
This session teaches creative teams ways to write smartly crafted creative briefs that can help align expectations and measure progress throughout a project or relationship.
Moderating Panel Discussions
I can also moderate panel discussions on a range of topics related to professional practices, including, but not limited to: business models, operational structures and systems, organizational staffing structures and systems, proposals, project, staff, and client management, etc.
For a more comprehensive description of each topic, download a PDF here.
* These topics can be modified to specifically address the needs of either design firms or in-house corporate/creative teams.