Video RecordingCreative Briefs: Aligning Expectations and Measuring Results (Part II)

Clip of my talk at RGD Design Thinkers 2015 conference

Why most Creative Briefs don’t work and what they should do

Video RecordingCreative Briefs: Aligning Expectations and Measuring Results (Part I)

Clip of my talk at RGD Design Thinkers 2015 conference

Why designers are not experts in their clients’ businesses

Podcast RecordingThe Reflex Blue Show

The Reflex Blue Show interviewed me while I was speaking at AIGA Minnesota’s Design Camp. We talked about getting the right work, my Evolve symposium, and why we need to find a specialty.

listen to the podcast

Take the Pain out of Proposals & Pricing:
Think, Simplify and Engage

Skillshare Online Class
to register:

This online class for emerging designers will teach you the steps to pre-qualifying clients, defining objectives, communicating project parameters and impactful ways to customize your proposals. Discover common mistakes and ways to structure and communicate project information and pricing structures to capture client’s attention and interest. While there are no magical industry-standard prices, there are successful ways to talk about, negotiate and present your numbers that will ensure a more successful negotiation.

InterviewQualifying Clients

Emily Cohen, a veteran design business consultant and sought out speaker at top design conferences, discusses how to best qualify new clients and how to identify warning signs that they may not be a good fit for your design business. The interview takes place at STORY in New York City where “Qualifying Clients” was a part of NYCxDESIGN, New York City’s inaugural citywide event to showcase and promote design of all disciplines.

Emily Cohen on Qualifying Clients from Spark Design Professionals on Vimeo.

Webinar RecordingManaging a Cross-Generational Creative Team

In-House SchoolHOWse Series

This session focuses on the core qualities of three generations—Baby Boomers, Gen Exers and Millennials (or Gen Y)—and explores the inherent challenges of managing each group. The sessions explain the context in which your employees respond in the workplace, so that you can improve communications and mitigate potential cross-generational conflicts.

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Video RecordingCreativeMornings:
Best Practices Any Design Firm Should Know

I was honored to be asked to speak at the December 2010 CreativeMornings event organized by the brilliant Tina Roth Eisenberg (@swissmiss). View the video of the entire event highlighting my advise on the the top business practices that define successful creative firms.

Videographer: Sy Abudu

Video RecordingRFIs, RFPs & Creative Briefs

Sponsored by: The Association of Registered Graphic Designers of Ontario

Podcast RecordingThe Reflex Blue Show

I was interviewed during the How Conference about my session on managing different generations as well as proposal and pricing and winning pitches

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Webinar RecordingGrill the Pricing Experts

Function Fox Webinar Series
Presented by myself along with Ilise Benun & Cameron Foote

Get nuts ‘n bolts answers to your most burning pricing questions. This podcast will answer questions such as: “What do I need to know before I can price a project?” And “How can I be sure I’m pricing profitably?”

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