Time Tracking – Categories

My last blog posting on time tracking best practices mentioned that time tracked against specific tasks should reflect what people are doing in specific areas of expertise. As an example, I mentioned that time should not be tracked against things like “meetings.” That does not tell what each person was doing in the meeting (like concepting, art directing, or project managing).

In this blog, I focus on what categories or task or activities you should track your time against.

Beginners: If you are just starting to keep track of time, you may just want to keep it very simple and simply track all your time against each specific project. At this early stage, you do not need to track your time in extreme detail, such as specific tasks for each project. However, as you become more experienced in time tracking, you should move on to the next level of “pro.”

Pros: As you become more comfortable with tracking time, you should keep track of your time in key task areas. The following are examples of a very simple list of time-tasks:

> Research

> Art/creative direction

> Concepting/design (including brainstorming sessions)

> Writing/editing/proofing

> Production/programming

> Project management – includes: schedule, scope of work, change order, client, and budget management (sometime vendor management is included in this category or is a separate category for projects that have intensive responsibilities in this area, like signage/environmental projects)

> General office administration (non-billable)

> Marketing/new business (non-billable)

> Tech support/troubleshooting (non-billable)


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