Having worked with many creative teams led by partners, I often observe that the principals struggle with role clarity as much as their team does. Many creative partnerships are composed of two creatives, and it is often unclear who does what when it comes to the less “fun” stuff involved in running the business. In response, I have developed the following list of seven core areas of responsibilities that each partner must assume.
This is the final blog in a series of three focused on best practice strategies for attending industry conferences. This blog summarizes the hard work/homework you must do to further leverage all the connections you made while at the conference.
This is the second blog in a series of three focused on best practice strategies for attending industry conferences. This particular blog highlights key tactics you can apply while attending the conference
Have you ever attended or spoken at an industry conference and felt that the time and expenses incurred weren’t as impactful as you anticipated? Having attended and spoken at many conferences and events over the last twenty years and talking to fellow attendees and colleagues, I have developed some best practice strategies for making the most of your time and increasing your value for what are increasingly expensive conference fees.
I know some of these are unbelievable, but these are all real typos made by my students; sort of frightening!
Recently, I got a new puppy (a 6 month old rescue mutt named Kenya) and she needs quite a bit of “potty” training. Accordingly, I immediately hired a dog trainer to help me with that and many other issues. However, it was not until a couple of weeks later before she was able to work with me. Consequently, I researched as much as I could in the meantime and did my best to train her. On the trainer’s first day, she asked me a million questions, including what I used to clean up after my dog after she went in the house. I said, rather proudly (thinking I was so smart) “ammonia!” Well, the trainer’s shocked face and negative response was quite unexpected and, in retrospect, well deserved.
Earlier this year, my 12th Grade daughter, Hunter, was interviewed by an alumnus of Carnegie Mellon’s Tepper School of Business as part of her application process. Hunter encountered an interesting situation, one that is all too familiar to my own professional experience – that of a “creative” talking to a more analytical thinker.
Jack Dorsey has two full-time jobs: executive chairman of Twitter and CEO of Square. That is impressive. I have to believe his success in forming and running these two highly successful and innovative companies must be a testament to great time management skills. Recently featured in Fast Company’s March issue highlighting the World’s 50 Most Innovative Companies, he explained his schedule:
I am sure you are going to find the following story very familiar as it was to me. The experience is one I have encountered numerous times across many different customer service touch-points. That is, the scripted customer service model.
Recently, I enrolled in New Jersey’s Clean Energy Program. The statewide program offers financial incentives, programs, and services for New Jersey residents, business owners, and local governments to help them save energy, money, and the environment. Through this program I received a new central air conditioner, furnace, hot water heater, and attic/air insulation. This certified my home as green and will also save me over 25% or more off my energy bills. In addition to receiving impressive financial incentives, I was exposed to another inspirational customer service-driven company. When I looked into the program initially, I contacted the local service provider recommended by the program, Gold Medal, and was introduced to their sales person, or “Comfort Advisor” (great title, by the way). The salesperson did a wonderful job, as was his role, in selling me his company’s services. What happened next was a great example of the continued role selling and building client relationships should play in the entire customer experience.