The 5 Assumptions That Will Sabotage Your Client Work

There’s an old business tru-ism that goes something like: “when you assume, you make an ass of you and me.” The expression is especially pertinent to creatives who make incorrect assumptions about client relationships. When we make an assumption, it is often because we are afraid. When it comes to client relationships, sometimes it is easier to keep your head down and keep working. However, these relationships are all about communication.

3 Advanced Pricing Strategies

If you are having difficulty getting clients to agree to a final price, here are three strategies that may help you when negotiating and presenting your fees.

Conference Strategies Part 3 – Post-Conference Homework

This is the final blog in a series of three focused on best practice strategies for attending industry conferences. This blog summarizes the hard work/homework you must do to further leverage all the connections you made while at the conference.

Conference Strategies Part 2 – What to do at the Conference

This is the second blog in a series of three focused on best practice strategies for attending industry conferences. This particular blog highlights key tactics you can apply while attending the conference

Conference Strategies Part 1 – Pre- Conference Planning

Have you ever attended or spoken at an industry conference and felt that the time and expenses incurred weren’t as impactful as you anticipated? Having attended and spoken at many conferences and events over the last twenty years and talking to fellow attendees and colleagues, I have developed some best practice strategies for making the most of your time and increasing your value for what are increasingly expensive conference fees.

Inspiration from the founder of Twitter

Jack Dorsey has two full-time jobs: executive chairman of Twitter and CEO of Square. That is impressive. I have to believe his success in forming and running these two highly successful and innovative companies must be a testament to great time management skills. Recently featured in Fast Company’s March issue highlighting the World’s 50 Most Innovative Companies, he explained his schedule:

Selling by Service

Recently, I enrolled in New Jersey’s Clean Energy Program. The statewide program offers financial incentives, programs, and services for New Jersey residents, business owners, and local governments to help them save energy, money, and the environment. Through this program I received a new central air conditioner, furnace, hot water heater, and attic/air insulation. This certified my home as green and will also save me over 25% or more off my energy bills. In addition to receiving impressive financial incentives, I was exposed to another inspirational customer service-driven company. When I looked into the program initially, I contacted the local service provider recommended by the program, Gold Medal, and was introduced to their sales person, or “Comfort Advisor” (great title, by the way). The salesperson did a wonderful job, as was his role, in selling me his company’s services. What happened next was a great example of the continued role selling and building client relationships should play in the entire customer experience.

6 Golden Rules for Turning Consulting Relationships Into Breakthroughs by Sohrab Vossoughi

I just read a great posting on Fast Company’s design blog entitled 6 Golden Rules for Turning Consulting Relationships Into Breakthroughs by Sohrab Vossoughi. Even though the author is an innovation consultant, his golden rules are truly relevant in almost all consulting engagements.

Pricing Strategies for a Value-driven Industry

When it comes to developing the ideal approach to pricing creative and design services, there is no silver bullet or magic answer. But there are industry “best practices,” or lessons that will help guide you in the right direction.