There’s an old business tru-ism that goes something like: “when you assume, you make an ass of you and me.” The expression is especially pertinent to creatives who make incorrect assumptions about client relationships. When we make an assumption, it is often because we are afraid. When it comes to client relationships, sometimes it is easier to keep your head down and keep working. However, these relationships are all about communication.
In a file where I keep of inspirational articles that I have collected over the years, I came across this insightful article from Print Magazine’s October 2010 issue entitled “Devilish Ruses. Psychological tricks. Red Herrings and Poker Faces. Designer reveals how they get clients to say ‘Yes’” by Peter Mendelsund and Peter Terizan.
One part of my job that I absolutely love is that my clients often expose me to best business practices. These best practices enrich my own consultation and allow me to grow and stay relevant within a continuously evolving business climate.
Recently, I have been evaluating my business and personal life in 2012, reviewing and recognizing my challenges and achievements in 2012, so that I can make improvements in 2013.
To kickoff the new year I was inspired to develop a list of the top 10 resolutions (plus one more for good measure) I recommend for principals or managers of creative teams.
This is the final blog in a series of three focused on best practice strategies for attending industry conferences. This blog summarizes the hard work/homework you must do to further leverage all the connections you made while at the conference.
This is the second blog in a series of three focused on best practice strategies for attending industry conferences. This particular blog highlights key tactics you can apply while attending the conference
Have you ever attended or spoken at an industry conference and felt that the time and expenses incurred weren’t as impactful as you anticipated? Having attended and spoken at many conferences and events over the last twenty years and talking to fellow attendees and colleagues, I have developed some best practice strategies for making the most of your time and increasing your value for what are increasingly expensive conference fees.
I know some of these are unbelievable, but these are all real typos made by my students; sort of frightening!
Recently, I got a new puppy (a 6 month old rescue mutt named Kenya) and she needs quite a bit of “potty” training. Accordingly, I immediately hired a dog trainer to help me with that and many other issues. However, it was not until a couple of weeks later before she was able to work with me. Consequently, I researched as much as I could in the meantime and did my best to train her. On the trainer’s first day, she asked me a million questions, including what I used to clean up after my dog after she went in the house. I said, rather proudly (thinking I was so smart) “ammonia!” Well, the trainer’s shocked face and negative response was quite unexpected and, in retrospect, well deserved.