Design firms and creative groups continually struggle with negotiating and organizing their staff management strategies and organizational models around the most appropriate mix of left- and right-brain thinking. In this article you will learn that with the right amount of rigorous planning, a creative team with left-brain skills can function more efficiently and produce innovative solutions.
When it comes to developing the ideal approach to pricing creative and design services, there is no silver bullet or magic answer. But there are industry “best practices,” or lessons that will help guide you in the right direction.
In this article you will learn how creative briefs are best used to link business objectives and creative strategies. Alongside practical advice on how creative briefs should be used to streamline the development process, this article provides concrete tips, tools, and techniques to ensure that your organization is not only creating great briefs, but also getting the most out of them. Most importantly, the article will walk you through how to use creative briefs to tighten the link between goals, strategies, and tactics.
It’s not easy to get your clients to follow a consistent payment plan. The useful tips and proactive measures and precautions outlined in this article will help creative professionals develop a hassle-free payment strategy that’s fair to both them and their clients. Just because we’re in a creative business doesn’t mean that finances can’t be straightforward!
In this interview, the Creative Group spoke with me to learn about the processes behind developing creative briefs, and how they can be used to build stronger business relationships. The interview was scheduled as a follow-up to my successful breakout session at the HOW Design Conference in June 2006 on the role and importance of creative briefs.
In order to achieve a wide range of professional goals, many creative individuals and firms will explore the possibility of hiring a consultant to provide additional guidance in a variety of business-related areas. In order to achieve maximum productivity and effectiveness from such a relationship there are many important issues to consider. This article sketches out a step-by-step outline for hiring and working with the best and brightest consultants.